A change in NCAA rules has ushered in new opportunities for Hurricane student-athletes as the Name, Image and Likeness (NIL) era has come to life. Now, fans and businesses can directly support student-athletes at a level reflective of their extraordinary character and value.

Canes Connection is an industry leading organization with world-class partners and supporters dedicated to facilitating NIL opportunities for all University of Miami student-athletes across 17 varsity sports. In partnership with Hurricane student-athletes we will help them navigate the financial and legal implications of the new Florida law while also providing them with direct access to the business community.

Whether you’re an individual or a company we encourage you to get involved. With the passion of the community behind us Hurricane student-athletes will be able to maximize their NIL value while keeping their focus on the field and classroom. Join us in setting our student-athletes up for success. The New Era begins with U!